Spyware

The Anti-Spyware Coalition hasset up a working group to examine the new practices of advertisers who use customer behaviour monitoring to target customers with personalised advertising via their internet providers. Based on its findings, the working group is to present suggestions on how to avoid these practices. The bone of contention is the opt-out system planned by the advertiser, which requires customers to take action if they want to avoid having their personal information monitored, stored and analysed. Data protection activists are in favour of the opt-in system which requires users to give their permission and is known to attract far less customers. The working group was established to investigate this subject in detail and clarify, for example, what to do with the data such as cookies that advertisers create on users’ computers. More Spyware News

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